Unfinished Business

Building Scalable Marketing Strategies | Dan Smink | Sales Proformance Podcast

Welcome back, everyone! I’m excited to bring you this episode featuring Dan Smink, founder and president of RefractROI. Dan is a seasoned digital marketing expert who’s made it his mission to help small and medium-sized businesses achieve big results. With a background in scaling businesses from $5 million to over $100 million, Dan knows what it takes to grow a company predictably and profitably.
In this episode, Dan shares how he transitioned from managing multimillion-dollar businesses to building a marketing agency focused on empowering smaller organizations. His “crawl, walk, run” approach to marketing breaks down big challenges into simple, actionable steps. Dan’s unique perspective on leveraging data, building marketing strategies, and driving ROI will leave you inspired and ready to take action.
 
"You want a functional website, not a pretty website. Does it drive visitors? Does it convert into new customers? Does it grow your business predictably and scalable?"
 
Highlights:
Dan’s journey from managing corporate giants to helping small businesses thrive
Why starting with lead generation is the key to sustainable growth
The power of active vs. latent demand, and how to target both effectively
How to create predictable revenue through smart, data-driven campaigns
 
If you’re a business owner, sales professional, or entrepreneur looking for real-world insights into scaling your business through marketing, this conversation is for you!
 
Connect with Dan Smink:
LinkedIn: https://www.linkedin.com/in/dansmink/ 
Website: https://refractroi.com/ 
Phone: +1 (303) 501 1821
Connect with David Sliman
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube Channel: https://www.youtube.com/@SalesProformancePCS
 
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
 
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 

From Firefighter to Innovation Leader | Jeremy Barker | Sales Proformance Podcast

Welcome back, everyone! Today, I’m sitting down with Jeremy Barker, CEO of Murphy Doors and Murphy Ladder. Jeremy started his career as a firefighter and paramedic before jumping into entrepreneurship, where he built two game-changing companies that disrupted the ladder and door industries.
 
In this episode, we dive into Jeremy’s no-BS approach to business, from his early struggles, living out of his car, to scaling multimillion-dollar operations. He opens up about learning from failure, staying disciplined, and creating a company culture that’s all about innovation and integrity.
 
"I would love to see as many failures as frequently as possible. Not because we're shooting for those, but we can capture them, fix them and no longer discuss them or have that problem."
 
Highlights:
Turning a side hustle into a multimillion-dollar company
How failure and resilience shaped his success
Building products that solve real problems and stand out
 
If you’re ready to rethink what it takes to grow a business and lead a team, hit play on this episode. Jeremy’s journey will leave you inspired and ready to tackle your next big move.
 
Connect with Jeremy Barker:
LinkedIn: https://www.linkedin.com/in/jeremy-barker-02007648/ 
Website: https://murphydoor.com/ 
Other: 
Connect with David Sliman
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube Channel: https://www.youtube.com/@SalesProformancePCS
 
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
 
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 

Leadership Challenges and Imposter Syndrome | Lee Roquet | Sales Proformance Podcast

Welcome back, everyone! I’m thrilled to bring you this episode featuring Lee Roquet, the CEO of Finch Marketing Services.
Lee’s story is one of transformation, he stepped into the CEO role during a transition and has spent the past year reimagining the company’s future. Finch has gone from being a traditional agency to a forward-thinking software powerhouse under Lee’s leadership.
Lee shares the hard truths about leadership: building trust with stakeholders, empowering teams, and learning to make tough decisions. Whether he’s retooling a product, redefining company culture, or mentoring his team, Lee embodies what it means to lead with vision and grit.
This episode is a goldmine for leaders and entrepreneurs looking to take their organization to the next level. From overcoming imposter syndrome to building a results-driven culture, Lee lays out the roadmap to success in any role.
 
You’ll get actionable insights from a CEO who turned challenges into opportunities.
Transitioning from VP to CEO: Lessons from Lee’s first year at the helm
Empowering your team and fostering accountability
Rebranding and pivoting a business toward growth
“Surround yourself with the right people. Leadership isn’t about having all the answers—it’s about creating a team that brings solutions to the table.”
 
If you’re navigating a major career move, leading a team, or rethinking your business strategy, this episode is for you. Tune in for practical advice and a fresh perspective on leadership and growth.
 
Connect with Lee Roquet:
LinkedIn: https://www.linkedin.com/in/leeroquet/ 
Website: https://finch.com/blog/author/lee-roquet 
Connect with David Sliman
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube Channel: https://www.youtube.com/@SalesProformancePCS
 
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
 
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

Family Business to $1 Billion Vision | Shawn Pereira | Sales Proformance Podcast

Welcome back, everyone! I’m excited to bring you this episode featuring Shawn Pereira, the CEO of Spectrum Custom Packaging. This is a guy who’s taken a family-owned business and turned it into a powerhouse in the packaging industry. Shawn stepped up after his father’s unexpected passing, and today, he’s running a $10 million company with big plans to hit $1 billion. This guy’s journey is all about hard work, grit, and leading from the front, and he’s here to share how he’s navigating the challenges of leadership and growth.
Shawn dives into what it takes to run a successful operation—whether it's being in the trenches with his team, empowering his salesforce, or driving efficiency. He’s not just a CEO sitting behind a desk; this man knows every part of his business. We talk about his hands-on leadership style, how he motivates his team, and what it takes to stand out in a competitive industry.
“There’s something to be said about leading from the front. When I stepped into that chair, it wasn’t just about running the company; it was about gaining respect by doing the work alongside my people.”
If you're looking for actionable advice on leadership, sales development, or scaling your business, you don’t want to miss this conversation!
🔹 How to lead with heart and grit🔹 Building a billion-dollar vision🔹 Why staying close to your team matters
You’ll get real, no-nonsense insights from a guy who’s been there, done that, and still rolling up his sleeves every day.
👉 Connect with Shawn Pereira
https://www.linkedin.com/in/shawnpereira/ 
https://speccp.com/ 
https://www.linkedin.com/company/spectrumcustompackaging/
👉 Connect with me, David Sliman
http://salesproformance.com/
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
#SalesSuccess #Leadership #BusinessGrowth #EntrepreneurMindset #PackagingIndustry #TrueGrit
#EntrepreneurshipJourney
#CEOLeadership
#BusinessStrategy
#SalesMentorship
#FamilyBusinessSuccess
#LeadershipLessons
#BusinessScaling
#SuccessMindset
#GrowthMindset
#SalesManagement
#TeamEmpowerment
#WorkplaceCulture
#BusinessInnovation
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 

Unlocking Data for Business Growth | Matt Levine | Sales Proformance

We sat down with Matt Levine, North American President at Lead Scale Group, to explore how businesses can harness data to drive success. Matt shares his 25+ years of experience in B2B, publishing, and programmatic marketing, offering unique insights on how Lead Scale is helping U.S. companies manage data with precision and transparency. 🇺🇸 🇬🇧
💡 Key Highlights:
How Lead Scale, a UK-based firm, is tackling the U.S. market
The importance of transparency and data accuracy in today’s marketing landscape
Strategies for utilizing existing data to maximize your business growth
Whether you're struggling to manage your data or looking for ways to optimize your marketing strategy, Matt provides actionable advice that every business leader needs to hear. Don't miss out!
🎙️ Listen now and get practical tips to refine your sales and marketing alignment for higher success rates.
Tune in here: https://www.youtube.com/@SalesProformancePCS
📲 Connect with Matt Levine:
https://leadscale.com/
https://www.linkedin.com/in/matt-levine-37b80b5/ 
Connect with our host, David Sliman:
http://salesproformance.com
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
#SalesProformancePodcast #LeadGeneration #DataTransparency #SalesAndMarketingAlignment #BusinessGrowth #MattLevine #LeadScaleGroup #EntrepreneurialSuccess
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.

Mastering Video Content Strategy | Nathan Yerian | Sales Proformance Podcast

In this episode of the Sales Proformance Podcast, I’m sitting down with a true trailblazer in the world of video content—Nathan Yerian, CEO of Anthem Content. We’re talking about how Nathan’s video-first approach is helping businesses blow past their competition by creating video strategies that actually move the needle. 💥
If you’ve ever wondered how to turn a single video into a full-blown marketing engine, you’re going to want to hear this. Whether you’re running a small business, building your personal brand, or simply trying to get your message out there—this episode is packed with strategies that’ll help you level up.
We cover:
Why consistent video content is key to growing your business
How to repurpose videos across platforms to get the most bang for your buck
The real secret behind delivering content that your audience craves 🙌
Nathan drops some serious knowledge on how businesses can stand out by focusing on the needs of their clients, not just pushing products. This one is a must-listen if you’re ready to take your content game to the next level.
Connect with me, David Sliman:
http://salesproformance.com/
https://www.linkedin.com/in/davidslimansalespro/
 https://www.youtube.com/@SalesProformancePCS
Connect with Nathan Yerian:
https://www.linkedin.com/in/nathanyerian/
https://anthemcontent.com/
 
If you liked the episode, do me a favor—hit that like button and share this episode with someone who’s ready to step up their video content game. 💡🎥
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
#SalesProformance #VideoMarketing #ContentStrategy #BusinessGrowth #Entrepreneurship #MarketingTips #BusinessStrategy #DigitalMarketing #SmallBusinessTips #ContentCreation #RepurposingContent #BrandStrategy #PersonalBranding #VideoStrategy #BusinessLeaders #EntrepreneurLife #CEOInterviews #SalesLeadership

From Door-to-Door Hustle to Franchise Success | Bennett Maxwell | Sales Proformance Podcast

 
David Sliman sits down with Bennett Maxwell, the visionary behind the booming Dirty Dough cookie franchise. Bennett's journey is a testament to the power of persistence, innovation, and the art of asking the right questions.
What You'll Learn:
How Bennett turned his door-to-door sales skills into a multimillion-dollar business.
The unique franchise model that sets Dirty Dough apart in the crowded cookie market.
How a legal challenge from a major competitor became a marketing triumph.
Why focusing on emotional goals, rather than just financial ones, leads to true success.
Whether you’re an aspiring entrepreneur or a seasoned business leader, Bennett’s insights will inspire you to think bigger, act smarter, and embrace challenges as opportunities. Don't miss this episode packed with actionable advice and personal growth tips!
Stay Connected:
Connect with David Sliman: 
http://salesproformance.com/ 
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
Connect with Bennett Maxwell: 
https://bennettmaxwell.com/
https://www.youtube.com/channel/UCyho7xB9vJbK7lsYCKz0iYw
https://www.linkedin.com/in/bennett-maxwell-703717126
https://www.instagram.com/bennettmaxwell35
#Entrepreneurship #SalesSuccess #FranchiseBusiness #PersonalGrowth #BusinessDevelopment #DirtyDough #SalesProformance
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
 

Mastering SEO | Andrew Shotland | Sales Proformance Podcast

Join host David Sliman on the Sales Proformance Podcast as he interviews Andrew Shotland, founder of Local SEO Guide, to reveal powerful local SEO tactics that can transform your business. Discover how Andrew went from NBC.com to becoming a leading local SEO expert. Get practical, no-nonsense advice on optimizing for local search, understanding Google's latest updates, and boosting your visibility—whether you're a small business or a national brand. 
 
Tune in for actionable insights to help your business rank higher and grow smarter.
 
📌 Key Takeaways:
The basics of local SEO for small and medium-sized businesses
Advanced SEO strategies for e-commerce
The role of content in ranking higher on search engines
How to stay competitive with Google’s AI updates
🚀 Watch now to learn how to optimize your website, drive more traffic, and convert visitors into customers.
Connect with David Sliman:
http://salesproformance.com/
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
Connect with Andrew Shotland:
https://www.localseoguide.com
https://www.linkedin.com/company/local-seo-guide/ 
Twitter: @LocalSEOGuide
#SEO #LocalSEO #SalesProformance #DigitalMarketing #EcommerceSEO #BusinessGrowth #SEOstrategies #GoogleUpdates #ContentMarketing

Reinventing a family store for modern success | Todd Oser | Sales Proformance Podcast

In this powerful episode of the Sales Proformance Podcast, David Sliman dives deep into the journey of Todd Oser, the current owner of Oser Paint and Flooring, a family business with deep roots dating back to 1980. Todd shares his compelling story of taking over the reins from his father, navigating the complexities of leadership transition, and the valuable lessons learned in adapting to market changes.
From growing up in the family business to leading its transformation from a paint-focused store to a thriving flooring company, Todd opens up about the challenges and triumphs of stepping into an ownership role. He talks candidly about how he dealt with the arrival of big box competitors, the importance of community roots, and the pivotal decisions made during economic downturns that set the stage for growth.
Todd's insights into leadership, maintaining core values, and his emphasis on 'help first' as a guiding principle are invaluable for anyone involved in a family business or contemplating taking the helm. This episode is packed with actionable advice, including the significance of developing SOPs and KPIs, building a team aligned with your vision, and the delicate balance of respecting the past while driving innovation for the future.
Tune in now to learn how Todd Oser successfully navigated business succession, embraced change, and built a thriving community-focused business!
🔗 Connect with Todd Oser:
LinkedIn: https://www.linkedin.com/in/todd-oser-58b71439/ Website: oserpaintandflooring.comFacebook: Oser Paint and Flooring on FacebookEmail: todd@oserpaintandflooring.com
🔗 Connect with David Sliman:Website: salesproformance.comLinkedIn: linkedin.com/in/davidslimansalesproYouTube: youtube.com/@SalesProformancePCS
Don't forget to subscribe to the Sales Proformance Podcast for more episodes with incredible guests sharing their journeys and strategies for success. Share this episode with someone who could benefit from it!
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
 
#LeadershipTransition #FamilyBusiness #Entrepreneurship #SalesProformance #BusinessGrowth #Leadership #CommunityBusiness #Podcast #DavidSliman #ToddOser #OserPaintAndFlooring
 

Boost Your Leadership Skills | Sharpen Your Axe Series

Welcome back to the Sales Proformance Show! 🎙️ In this episode of our "Sharpen Your Axe" series, host David Sliman dives into the powerful LOCATE Technique—a step-by-step strategy designed to elevate your leadership game. Whether you’re striving to become a better leader or looking to mentor others effectively, the LOCATE Technique will provide the guidance you need to make a significant impact.
In This Episode, You’ll Learn:
How Listening enhances your communication and helps you connect with others on a deeper level.
The importance of Observing team dynamics and personalities to foster a positive environment.
Techniques for Communicating with clarity, compassion, and when necessary, firmness.
The value of Acting decisively to overcome analysis paralysis and seize opportunities.
Why building Trust is crucial in all professional and personal relationships.
How to Evaluate your progress regularly and make continuous improvements.
David emphasizes that leadership is more than just a title—it's a practice that requires dedication, self-reflection, and a commitment to growth. By applying the LOCATE Technique, you'll not only enhance your leadership abilities but also inspire those around you to achieve their best.
Don't miss out on these actionable insights that can transform your approach to leadership!
🔗 Connect with David Sliman:
Website
LinkedIn
👍 If you found this episode valuable, please like, share, and subscribe for more insights on personal and professional success.
#LeadershipSkills #LOCATETechnique #SharpenYourAx #SalesProformance #PersonalDevelopment #ProfessionalGrowth #Podcast