Unfinished Business

Unlocking Data for Business Growth | Matt Levine | Sales Proformance

We sat down with Matt Levine, North American President at Lead Scale Group, to explore how businesses can harness data to drive success. Matt shares his 25+ years of experience in B2B, publishing, and programmatic marketing, offering unique insights on how Lead Scale is helping U.S. companies manage data with precision and transparency. 🇺🇸 🇬🇧
💡 Key Highlights:
How Lead Scale, a UK-based firm, is tackling the U.S. market
The importance of transparency and data accuracy in today’s marketing landscape
Strategies for utilizing existing data to maximize your business growth
Whether you're struggling to manage your data or looking for ways to optimize your marketing strategy, Matt provides actionable advice that every business leader needs to hear. Don't miss out!
🎙️ Listen now and get practical tips to refine your sales and marketing alignment for higher success rates.
Tune in here: https://www.youtube.com/@SalesProformancePCS
📲 Connect with Matt Levine:
https://leadscale.com/
https://www.linkedin.com/in/matt-levine-37b80b5/ 
Connect with our host, David Sliman:
http://salesproformance.com
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
#SalesProformancePodcast #LeadGeneration #DataTransparency #SalesAndMarketingAlignment #BusinessGrowth #MattLevine #LeadScaleGroup #EntrepreneurialSuccess
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.

Mastering Video Content Strategy | Nathan Yerian | Sales Proformance Podcast

In this episode of the Sales Proformance Podcast, I’m sitting down with a true trailblazer in the world of video content—Nathan Yerian, CEO of Anthem Content. We’re talking about how Nathan’s video-first approach is helping businesses blow past their competition by creating video strategies that actually move the needle. 💥
If you’ve ever wondered how to turn a single video into a full-blown marketing engine, you’re going to want to hear this. Whether you’re running a small business, building your personal brand, or simply trying to get your message out there—this episode is packed with strategies that’ll help you level up.
We cover:
Why consistent video content is key to growing your business
How to repurpose videos across platforms to get the most bang for your buck
The real secret behind delivering content that your audience craves 🙌
Nathan drops some serious knowledge on how businesses can stand out by focusing on the needs of their clients, not just pushing products. This one is a must-listen if you’re ready to take your content game to the next level.
Connect with me, David Sliman:
http://salesproformance.com/
https://www.linkedin.com/in/davidslimansalespro/
 https://www.youtube.com/@SalesProformancePCS
Connect with Nathan Yerian:
https://www.linkedin.com/in/nathanyerian/
https://anthemcontent.com/
 
If you liked the episode, do me a favor—hit that like button and share this episode with someone who’s ready to step up their video content game. 💡🎥
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
#SalesProformance #VideoMarketing #ContentStrategy #BusinessGrowth #Entrepreneurship #MarketingTips #BusinessStrategy #DigitalMarketing #SmallBusinessTips #ContentCreation #RepurposingContent #BrandStrategy #PersonalBranding #VideoStrategy #BusinessLeaders #EntrepreneurLife #CEOInterviews #SalesLeadership

From Door-to-Door Hustle to Franchise Success | Bennett Maxwell | Sales Proformance Podcast

 
David Sliman sits down with Bennett Maxwell, the visionary behind the booming Dirty Dough cookie franchise. Bennett's journey is a testament to the power of persistence, innovation, and the art of asking the right questions.
What You'll Learn:
How Bennett turned his door-to-door sales skills into a multimillion-dollar business.
The unique franchise model that sets Dirty Dough apart in the crowded cookie market.
How a legal challenge from a major competitor became a marketing triumph.
Why focusing on emotional goals, rather than just financial ones, leads to true success.
Whether you’re an aspiring entrepreneur or a seasoned business leader, Bennett’s insights will inspire you to think bigger, act smarter, and embrace challenges as opportunities. Don't miss this episode packed with actionable advice and personal growth tips!
Stay Connected:
Connect with David Sliman: 
http://salesproformance.com/ 
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
Connect with Bennett Maxwell: 
https://bennettmaxwell.com/
https://www.youtube.com/channel/UCyho7xB9vJbK7lsYCKz0iYw
https://www.linkedin.com/in/bennett-maxwell-703717126
https://www.instagram.com/bennettmaxwell35
#Entrepreneurship #SalesSuccess #FranchiseBusiness #PersonalGrowth #BusinessDevelopment #DirtyDough #SalesProformance
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
 

Mastering SEO | Andrew Shotland | Sales Proformance Podcast

Join host David Sliman on the Sales Proformance Podcast as he interviews Andrew Shotland, founder of Local SEO Guide, to reveal powerful local SEO tactics that can transform your business. Discover how Andrew went from NBC.com to becoming a leading local SEO expert. Get practical, no-nonsense advice on optimizing for local search, understanding Google's latest updates, and boosting your visibility—whether you're a small business or a national brand. 
 
Tune in for actionable insights to help your business rank higher and grow smarter.
 
📌 Key Takeaways:
The basics of local SEO for small and medium-sized businesses
Advanced SEO strategies for e-commerce
The role of content in ranking higher on search engines
How to stay competitive with Google’s AI updates
🚀 Watch now to learn how to optimize your website, drive more traffic, and convert visitors into customers.
Connect with David Sliman:
http://salesproformance.com/
https://www.linkedin.com/in/davidslimansalespro/
https://www.youtube.com/@SalesProformancePCS
Connect with Andrew Shotland:
https://www.localseoguide.com
https://www.linkedin.com/company/local-seo-guide/ 
Twitter: @LocalSEOGuide
#SEO #LocalSEO #SalesProformance #DigitalMarketing #EcommerceSEO #BusinessGrowth #SEOstrategies #GoogleUpdates #ContentMarketing

Reinventing a family store for modern success | Todd Oser | Sales Proformance Podcast

In this powerful episode of the Sales Proformance Podcast, David Sliman dives deep into the journey of Todd Oser, the current owner of Oser Paint and Flooring, a family business with deep roots dating back to 1980. Todd shares his compelling story of taking over the reins from his father, navigating the complexities of leadership transition, and the valuable lessons learned in adapting to market changes.
From growing up in the family business to leading its transformation from a paint-focused store to a thriving flooring company, Todd opens up about the challenges and triumphs of stepping into an ownership role. He talks candidly about how he dealt with the arrival of big box competitors, the importance of community roots, and the pivotal decisions made during economic downturns that set the stage for growth.
Todd's insights into leadership, maintaining core values, and his emphasis on 'help first' as a guiding principle are invaluable for anyone involved in a family business or contemplating taking the helm. This episode is packed with actionable advice, including the significance of developing SOPs and KPIs, building a team aligned with your vision, and the delicate balance of respecting the past while driving innovation for the future.
Tune in now to learn how Todd Oser successfully navigated business succession, embraced change, and built a thriving community-focused business!
🔗 Connect with Todd Oser:
LinkedIn: https://www.linkedin.com/in/todd-oser-58b71439/ Website: oserpaintandflooring.comFacebook: Oser Paint and Flooring on FacebookEmail: todd@oserpaintandflooring.com
🔗 Connect with David Sliman:Website: salesproformance.comLinkedIn: linkedin.com/in/davidslimansalesproYouTube: youtube.com/@SalesProformancePCS
Don't forget to subscribe to the Sales Proformance Podcast for more episodes with incredible guests sharing their journeys and strategies for success. Share this episode with someone who could benefit from it!
Produced by Titan Media Worx. This episode is produced by Sales Proformance, where we share the journeys of people redefining success and embracing their entrepreneurial spirit. Tune in for more episodes that will inspire you to launch your own entrepreneurial adventures.
 
#LeadershipTransition #FamilyBusiness #Entrepreneurship #SalesProformance #BusinessGrowth #Leadership #CommunityBusiness #Podcast #DavidSliman #ToddOser #OserPaintAndFlooring
 

Boost Your Leadership Skills | Sharpen Your Axe Series

Welcome back to the Sales Proformance Show! 🎙️ In this episode of our "Sharpen Your Axe" series, host David Sliman dives into the powerful LOCATE Technique—a step-by-step strategy designed to elevate your leadership game. Whether you’re striving to become a better leader or looking to mentor others effectively, the LOCATE Technique will provide the guidance you need to make a significant impact.
In This Episode, You’ll Learn:
How Listening enhances your communication and helps you connect with others on a deeper level.
The importance of Observing team dynamics and personalities to foster a positive environment.
Techniques for Communicating with clarity, compassion, and when necessary, firmness.
The value of Acting decisively to overcome analysis paralysis and seize opportunities.
Why building Trust is crucial in all professional and personal relationships.
How to Evaluate your progress regularly and make continuous improvements.
David emphasizes that leadership is more than just a title—it's a practice that requires dedication, self-reflection, and a commitment to growth. By applying the LOCATE Technique, you'll not only enhance your leadership abilities but also inspire those around you to achieve their best.
Don't miss out on these actionable insights that can transform your approach to leadership!
🔗 Connect with David Sliman:
Website
LinkedIn
👍 If you found this episode valuable, please like, share, and subscribe for more insights on personal and professional success.
#LeadershipSkills #LOCATETechnique #SharpenYourAx #SalesProformance #PersonalDevelopment #ProfessionalGrowth #Podcast

From Passion to Brewing Empire | Daniel Harrison | Sales Proformance Podcast

How a love for craft beer can evolve into a thriving business? 
🌟 In this episode of the Sales Proformance Podcast, host David Sliman sits down with Daniel Harrison, co-founder of Country Boy Brewing, to explore his inspiring journey from teaching English in Japan to becoming a trailblazer in the craft beer industry.
DH shares the humble beginnings of Country Boy Brewing, the challenges of scaling up, and the importance of hard work, community support, and believing in your vision. From the first batch of beer to opening multiple locations, this conversation dives deep into the heart of entrepreneurship, perseverance, and the passion that drives success.
Grab your favorite beverage and join us for an insightful conversation filled with lessons on leadership, teamwork, and the spirit of entrepreneurship. Don’t miss out on this story of turning a passion into a brand that resonates with so many!
👉 Watch now and discover what it takes to brew success!
🔗 Connect with David Sliman:
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube: https://www.youtube.com/@SalesProformancePCS
🔗 Connect with DH and Country Boy Brewing:
Website: https://www.countryboybrewing.com/
Instagram: https://www.instagram.com/countryboydh/
 
#CraftBeer #Entrepreneurship #SalesProformance #CountryBoyBrewing #BusinessSuccess #Leadership #Podcast
Produced by Titan Media Worx.

Mastering Sales in Challenging Times | Steve Benson | Sales Proformance Podcast

In this episode of the Sales Proformance Podcast, host David Sliman sits down with Steve Benson, founder and CEO of Badger Maps, to dive deep into the strategies that can keep your sales team thriving, even in uncertain economic times. From Steve's rich experience as a top sales executive at Google to building his own successful SaaS company, this conversation is packed with actionable insights.
Are you struggling with the challenges of a volatile economy? Steve shares his perspective on the current economic landscape and provides practical advice on how to adapt your sales approach. Learn how to leverage tools like Badger Maps to increase efficiency, manage field sales teams effectively, and maintain a competitive edge.
Steve also breaks down the importance of coaching, messaging, and the balance between accommodating customer needs and staying true to your product’s core value. Whether you’re a sales leader or an entrepreneur, this episode is a must-listen for anyone looking to enhance their sales strategy.
🔗 Connect with Steve Benson:
Badger Maps Website: https://www.badgermapping.com/
Outside Sales Talk Podcast: https://www.outsidesalestalk.com/
LinkedIn: https://www.linkedin.com/in/stevenbenson/
Instagram: https://www.instagram.com/stevebensonsf/
Twitter: https://twitter.com/SteveBenson
Facebook: https://www.facebook.com/benson.steve
Quora: https://www.quora.com/profile/Steve-Benson-7/
YouTube: Sales Training Videos
🔗 Connect with David Sliman:
Website
LinkedIn
YouTube
🎧 Tune in now and learn how to empower your sales team in any economy!
#SalesProformance #BadgerMaps #SalesLeadership #FieldSales #SalesStrategy #SalesTraining #Entrepreneurship #leadership #Podcast @Sales
Produced by Titan Media Worx.

Unlocking Leadership and Personal Growth | Kevin McCrudden | Sales Proformance Podcast

Join us for an insightful episode of the Sales Proformance Podcast with our exceptional guest, Kevin McCrudden! Kevin is a renowned executive coach, corporate trainer, public speaker, and the first motivational leadership speaker in American history to have a day recognized by the U.S. Congress. 🌟
In This Episode:
Kevin's inspiring journey from a standout soccer player to a transformative leadership coach.
Overcoming personal and professional setbacks to find true motivation and growth.
The importance of motivation, inspiration, and discipline in achieving success.
Practical steps to create a clear, inspiring vision for your life.
Kevin's groundbreaking documentary, "The Light of Man," and its profound insights into spirituality and personal fulfillment.
Kevin shares candid stories and powerful lessons that will help you navigate challenges, cultivate motivation, and lead with purpose. Whether you're a business leader, aspiring professional, or someone seeking personal growth, this episode is packed with valuable takeaways! 🚀
👉 Tune in now and discover how to become the best version of yourself. Don't forget to like, share, and subscribe for more inspiring content! 👈
🔗 Connect with Kevin McCrudden:
https://www.linkedin.com/in/kevinlmccrudden/
https://kevinmccrudden.com/
Connect with David Sliman
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube Channel: https://www.youtube.com/@SalesProformancePCS
 
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
 
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 
#Leadership #PersonalGrowth #Motivation #SalesProformance #ExecutiveCoach #KevinMcCrudden #Podcast #ProfessionalDevelopment #Inspiration
Produced by Titan Media Worx.

From NCAA to Equestrian Performance | Tony Sandoval | Sales Proformance Podcast

In this inspiring episode of the Sales Proformance Podcast, host David Sliman sits down with Tony Sandoval, famously known as Coach Sando, who has made a remarkable transition from being a top NCAA football strength and conditioning coach to pioneering a new performance training technique for equestrian athletes. 🌟
Discover how a chance meeting in Park City led to this insightful conversation about revolutionizing training methods. Coach Sandoval shares his journey, the challenges of starting his career, and the invaluable lessons learned from his time at prestigious institutions like UCLA and the University of Colorado. 🏋️‍♂️🏇
Tony delves into his unique approach to athlete development, emphasizing the importance of physical fitness and the profound connection between rider and horse. Learn how his innovative methods are enhancing performance and longevity in the equestrian world. 📈
Key Takeaways:
The significance of making the best of every opportunity.
Transitioning skills from one sport to another.
The impact of physical fitness on equestrian performance.
Building a business from scratch and the importance of mentorship.
The future of equestrian training and Tony’s aspirations for the Olympics.
Join us in this episode to gain expert insights and real-life experiences that will inspire you to elevate your professional journey.
 
🔗 Connect with Coach Tony Sandoval:
https://www.coachsandotraining.com/about-us
https://www.linkedin.com/in/antonio-sandoval-1b692717/
https://www.instagram.com/coachsandotraining/
Connect with David Sliman
Website: http://salesproformance.com/
LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
YouTube Channel: https://www.youtube.com/@SalesProformancePCS
 
This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!
 
Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/ 
#SalesProformance #Podcast #StrengthAndConditioning #EquestrianTraining #TonySandoval #CoachSandoval #PerformanceTraining #Fitness #AthleteDevelopment #ProfessionalGrowth